Resident of Farmington Hills, Michigan, Zehra Kapasi owns and operates Rose Best, an all-natural hygiene products startup specializing in homemade soap, lip balm, body butter, facial scrubs, and more. Kapasi has been a vendor at the local Farmington Farmers & Artisans Market for eleven years where she sells her products and provides excellent recommendations on the best scents. In doing so, she has bonded with fellow vendors and customers, growing a base of loyal customers and friends. With everyone required to wear a mask during the pandemic, it might take a moment to identify familiar faces. Still, the Rose Best stall is easy to pick out. Kapasi, a member of the Dawoodi Bohra community of Metro Detroit, adorns her recognizable and vibrant traditional dress.
A psychologist by trade, Kapasi first started making soap in 1998 as a way to relax and connect with mind, body and soul. In an effort to broaden her scope, she started researching how to make other products like body butter and lip balms without alcohol. In her years as a vendor, she has demonstrated her soap-making technique at the market. Eventually, she reached an inflection point where she no longer works full time as a psychologist, and spends the majority of her time in her business.
“Rose Best has already donated 90 soaps for kids and families in local homeless shelters, with another 70 ready for donation. We donate 5% of proceeds right back into the community in the form of soap. I am hoping to donate 1,000 soaps this year.”
Through Rose Best, Kapasi works hard to reinvest in the community in which she lives, and it was her hope that hygiene was never a barrier in addressing mental and physical health. With COVID-19, we saw an increase in that very need to wash hands and maintain physical and mental health, however hygiene doesn’t top the priority list for populations struggling to meet basic needs.
Kapasi explains, “That’s why Rose Best has already donated 90 soaps for kids and families in local homeless shelters, with another 70 ready for donation. We donate 5% of proceeds right back into the community in the form of soap. I am hoping to donate 1,000 soaps this year.” Through dedication, compassion, and hard work, Rose Best, and Zehra Kapasi, have become an integral part of the fabric of Farmington Hills, Michigan.